Another historic moment for Unrivaled, on Monday, March 2, the semifinals in Brooklyn were a success, with a sold-out crowd of 18,261. The attendance figures are comparable to those of the Philadelphia tour. While it’s important to note that Philadelphia and Brooklyn are distinct arenas and cannot be directly compared in terms of the number of attendees, the impact that Unrivaled is making is undeniable. As the saying goes, “People lie, but numbers don’t.” The stage is set for the championship game on March 4 at 9:30 pm ET in Miami.
The two teams competing for the championship are: The Mist, featuring Breanna Stewart and Arike Ogunbowale, and the Phantom squad, featuring Natasha Cloud and Kelsey Plum.
The stage is set, championship game on March 4th 9:30pm EST on TNT, truTV and HBO Max🤩 pic.twitter.com/c2AzJ7UiKS
— Unrivaled Basketball (@Unrivaledwbb) March 3, 2026
Women’s sports are becoming increasingly popular, attracting fans everywhere, including various celebrities attending games. Philadelphia and Brooklyn were ideal locations for regular-season and playoff games. Monday’s semifinal games showcased this perfectly.
Unrivaled’s Revenue For Season Two
The commissioner of Unrivaled, Micky Lawler, held a press conference on Monday and announced that the 3-on-3 league experienced a 66 percent increase in total revenue, amounting to $45 million for its second season. Ticket sales increased to a total of $5 million, which includes a 100 percent rise in merchandise sales this season, amounting to $4 million. These numbers indicate fans are here to stay and support the ladies of Unrivaled. Women’s sports have made significant progress, and support for them is growing quickly.
One of the most fascinating aspects is that this new league was co-founded by two active WNBA players, Napheesa Collier and Breanna Stewart, and it has already achieved impressive profits within just two years. This type of revenue is unheard of in sports, particularly in women’s sports and for a startup company.
Many fans often compare the WNBA and Unrivaled, but it’s important to recognize that these are two distinct leagues that cannot be directly compared. Unrivaled is a 3-on-3 league run by players, while the WNBA is a five-on-five league managed by owners and has been the oldest professional women’s league for 29 years. In 2025, the WNBA made history by generating enough revenue to implement revenue sharing, distributing a total of $8 million among all 13 teams. Both leagues are growing and deserve higher compensation, which the WNBPA is currently advocating for as they negotiate a new collective bargaining agreement (CBA) with the WNBA.
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