Women's Sports Archives - Beyond Women's Sports

The AUSL Debuts The Largest Campaign In U.S. Softball History

March 25, 2025March 25, 2025 - by LaDarius Brown

As the inaugural season of the Athletes Unlimited Softball League (AUSL) is approaching, the league launched the biggest marketing campaign in U.S. Softball history Tuesday morning. Titled “This is Legendary,” …

Tennis / Women's Sports

The Cultural Shift Behind the Growing Appeal of Women’s Sports

January 24, 2025January 24, 2025 - by Beyond Women's Sports

The appeal of women’s sports has grown exponentially in recent years, fueled by a profound cultural shift. Today, more people recognize female athletes‘ talent, skill, and competitiveness, breaking long-held stereotypes. …